“Much like bargain fast food tacos, what began as a desire became a movement.” — Kale Richards

Kale Richards founded KaleCoAuto with a simple mission: to provide drivers with affordable, questionably effective automotive solutions nobody else would dare sell. What started in a leaky garage with a dream and a hacksaw has since become the internet’s most trusted supplier of unregulated car parts, niche performance upgrades, and deeply personal advice about thermostat gaskets.

Kale personally oversees product development, brand strategy, and most disciplinary hearings. When he’s not running the company, he’s either under a car or under investigation. His leadership continues to drive KaleCoAuto forward, mostly into ditches

Kale Richards holds no formal automotive certifications but has been featured in several internal memos as “someone to keep an eye on.” He spent over 20 years in the field — not in the field of automotive engineering, but literally in fields, repairing cars that broke down during test drives. He once consulted for a startup that attempted to run cars on barbecue grease. It exploded.